Ageing Skin

As we get older naturally our skin ages too. The skin loses natural moisture and elasticity when our collagen molecules breakdown resulting in a wrinkled, lined and dry skin texture.
 
Ageing skin is also linked to the presence of free radicals in the body which contribute to the ageing process. Ageing skin is a major problem that concerns both the consumer and the skin care companies. New skin care formulations and technologies are constantly being launched and improved upon to help rejuvenate ageing skin. These all have one aim - to give you a dewy, unlined and youthful appearance - the holy grail of skin care for ageing skin!
 

Ingredients that appear to be effective in addressing the specific needs of ageing skin include:-

• Antioxidants - Alpha Lipoic Acids Antioxidants are thought to neutralise the effects of free radicals by donating one of their own electrons in order to stabilise the skin cell's structure. Antioxidants used to address ageing skin include green tea, honey, vitamins C and E to name a few. See antioxidant product range.



• Idebenone or Idebenol - e-de-ben-one/ol is a highly effective organic antioxidant that alters the chain reaction that causes the visible signs of ageing skin. Idebenone is actually a synthetic form of CoEnzyme Q10 but regarded as more effective because it does not allow the auto oxidation process caused by a low oxygen (hypoxic) condition . When auto oxidation occurs the increased presence of free radicals appears to contribute to the ageing process. See Idebenone/ol product ranges.



• Fatty Acids such as Evening Promrose Oil, Jojoba Oil and linseed oil.



• Botanicals: Natural products such as candlenut oil, pink grapefruit, rosemary, lavender, sage leaf and rosewater to name but a few. See Botanical based product range.



• Most anti-wrinkle cosmetics only contain partial proteins or hydrolysed collagen particles because collagen molecules are too large to enter the skin through conventional lotions.